Don’t make the mistake of leaving your precious skin unprotected this winter. Just because it doesn’t feel like summer anymore doesn’t mean that the sun can’t still do some serious damage to your skin!

In fact, if you live in an area with heavy snowfall, you could be even MORE at risk. The snow that accumulates on the ground can actually reflect the sunlight and intensify the potential damage done to your exposed skin. Dangerous UV rays (AKA Ultraviolet rays) are also further intensified at higher altitudes.

Want some specifics? You got it. Here are some stats that may surprise you:

• 80% of the sun’s UV rays are reflected by the snow.
• With each 1,000ft increase in elevation, UV intensity rises by 10%.
• The AAD (American Academy of Dermatology) recommends that you apply sunscreen each and every time you plan to be exposed to the sun for 20 minutes or more.

The higher the SPF, the better. After all, it’s winter time. Are you really all that concerned about getting a tan? Especially If you’re planning on hitting the slopes this winter, please don’t neglect the sunscreen.

It’s no secret that prolonged exposure to the sun and its dangerous rays will do you no favors in the anti-aging department. The choices you make now with regard to taking care of your face and skin will greatly affect your appearance in the future. Take a proactive approach! You’ll be glad you did.